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Independent surf and skate niche stores have sales increase in the growing desire for adventure sports for instance in-line skating, skateboarding, biking and rock climbing. Many of the youthful consumers considering extreme sports reject mainstream retailers and like to check out small stores rather of at chains plus malls. Several smaller retailers discuss trends in sports shoe sales. http://skateszone.com/

Though athletic shoes and sports stores and from doorways retailers have reported somewhat uptick in footwear sales due to the increase in extreme sports, the particular beneficiaries inside the trend are independent surf and skate niche stores.

Some West Coast surf and skate shops stated teenagers and even more youthful Generation Xers are not only rejecting traditional sports, but they're also shunning mainstream retailers and malls meant for smaller niche shops transporting hard-to-come-by brands.

Eddie Miyoshi, district manager at Atomic Garage, a 3-store chain situated in Gardena, Calif., stated the soaring recognition of skateboard footwear has boosted the retailer's total footwear business 20-thirty percent this year, rather of '95.

Skate footwear presently represent 80-90 % of Atomic Garage's shoe sales, while couple of years back, Dr. Martens and Timberland drove the retailer's footwear business.

Like many retailers, Miyoshi pointed to Airwalk since the trend's catalyst.

However, if Airwalk broadened its distribution to larger chains, which are frequently located in malls, only a few skate shoe customers adopted. Rather, many youthful males have switched for your skate shops for additional elusive brands like Etnies, Duffs, and Electricity Footwear by Circus. By refusing to market bigger retailers or sports stores, these brands are increasing their cachet among youthful consumers.

"Kids don't want stuff which have been within the shops,In . Miyoshi added.

Searching ahead, Miyoshi forecasted skate shoe sales will remain strong through spring '97 provided "the [hot] vendors don't auction other [non-particularly shop] retailers."

"Skaters and non-skaters are rebelling against mainstream retailers so on to surf and skate shops for many looks," echoed Mark Richards, co-online sources Val Surf, a 3-store chain situated in North Hollywood, Calif. Soaring sales of skate footwear have driven total footwear receipts up 25 percent this year rather of '95.

"The quantity of that increase might be connected while using exposure of maximum games? I am unsure. [Skate footwear] may also be actually the think about the moment,In . Richards acknowledged. And in relation to getting this right look, youthful customers can be very picky.

"Skateboard footwear is a huge category for people, but we're not able to own the brands, Etnies, Duffs, Electricity and Nice, simply because they won't sell us," stated Mark Anderson, buyer at Chick's Sports, a six-store chain in Covina, Calif. "We have people coming every single day requesting them." Consequently, skate footwear have consistently ongoing to obtain about 5 % of Chick's overall footwear business. http://skateszone.com/the-top-8-best-skateboards-for-beginners-revi...

Nonetheless, some outdoors, niche sports and sports retailers are noting the growing recognition and coverage of maximum sports will receive a modest impact on footwear sales. Trailrunning footwear and approach/outdoors crosstrainers will be the two groups benefiting the very best inside the recognition. Like the skate shoe business, some retailers realize that styling instead of function frequently drives sales of individuals footwear.

"At this time the merchandise is a lot more visual than function," stated Chet James, gm of Super Jock 'N Jill, Dallas, speaking about trailrunning footwear. Still, James noted the current hype over adventure sports helps draw more customer traffic. "The marketing campaigns and media help bring growing figures of people in, nonetheless they frequently occasions day an issue that increases results on their own account,Inch he conceded.

John Wilkinson, executive vp inside the 85-store chain Track 'N Trail, Eldorado Hillsides, Calif., stated the shop has "seen some activity in approach footwear," but he requested the amount of consumers depend in it commercially sport. And, instead of accelerating total footwear business, Wilkinson speculated elevated sales of approach footwear and trailrunners are gnawing away at traditional hiking shoe and boot volume.

But Dan Bazinet, president of Overland Exchanging, a 34-store chain situated in Westford, Mass., believes the company-new looks have breathed existence for the wilting hiking boot category. "[Approach-type footwear] don't represent the lion's participate the hiking market, nonetheless they have elevated the hiking business and provided us extra sales," Bazinet stated.

He designated Timberland's Treeline Series and Rockport's Leadville line as strong performers. Unsurprisingly, he noted the company-new looks are attractive to youthful consumer base than traditional hikers.

For that month of June, sales of men's hikers were up 49 percent at Overland, rather of June '95, while sales of women's hikers were up 17 % for that month. Bazinet also attributed elevated sales that shops walked inside the hiking business, departing that business for that specialists.

Some retailers draw a good example concerning the hiking boom of two yrs ago combined with the current extreme sport phenomenon. "Plenty of bigger chains will get a specific percent in the industry while [extreme] sports remain a fad because they are selling cost-point type gear," described Steven Carre, assistant hard goods buyer at Adventure 16, a six-store chain situated in Hillcrest.

"However individuals [true enthusiasts] will say `we need real gear' and may shown up at us. That will help us after a while. What Size Skateboard good for an 3 4 5 6 7 8 9 10 11 12 13 14 year old