What do you call it?

Just thought I'd post a very general topic and canvas some opinion. I am currently re-working my own website from the ground up and am trying to describe the sort of work I do with Grasshopper and other tools, how would you describe this emerging field of design skills?

- Form Finding

- Meta Design

- Computational Design

- Parametric Design

- Evolutionary Algorithms

- Generative Design

I am working in both the product design and Architectural markets so I'd be interested to know how everyone on here terms their work. I think I like the idea of "Meta Design" as an overall goal, but I think perhaps "Computational Design" is perhaps the most widely understood (or understandable) term. Thoughts?

Replies to This Discussion

Permalink Reply by Brian Loudon on December 4, 2013 at 4:34am

well, the main thing is at least we can keep talking about it. It will be interesting to see how these trends develop, also, outside the design world, there has been discussion of whole classes of jobs disappearing and being replaced in years to come by algorithms - "the end of work"

Permalink Reply by Jesus Galvez on November 28, 2013 at 9:33am

how would you describe this emerging field of design skills?

- Form Finding

- Meta Design

- Computational Design

- Parametric Design

- Evolutionary Algorithms

- Generative Design

I think you are right to call them skills, so maybe you should also distinguish between modelling or designing. I find design to be a much more broad work, as oppose to modelling which would be a process in the design effort. For example: industrial design, aeronautical design, fashion designer...

Perhaps industrial designer skilled in:

parametric modelling, procedural modelling...

Permalink Reply by Brian Loudon on November 29, 2013 at 3:09am

Yeah, maybe it is better to keep the design and modelling separate, though I'm not sure as when you start scripting and writing algorithms, you embed at least part of the design thinking.