When I first started working with push advertising, I didn't think that it was possible to successfully launch gambling offers in GEOs like Azerbaijan. Everything seemed too narrow and risky. And then I came across an article on the topic push ads case study gambling traffic in azerbaijan - they analyzed how creatives were adjusted to the mentality, which approaches worked, and which mistakes should not be repeated. This opened my eyes to the fact that even "non-standard" markets can give normal ROI if done wisely. Very useful material - it really helped me reconsider the strategy.